Шаги к высокому рейтингу в поисковых системах
Having your website rank well in the major search engines is essential to a successful online business. However, the information on doing this, which abounds on the Internet, can be perceived as complex and contradictive. Many website owners end up overwhelmed by all the data and simply quit and move to other regions of promotion. By following the handful of steps presented in this article you'll be well on your way to solid rankings.
Each page is its own unit, which has its own name and subject. A theme is most frequently called keywords or a keyword phrase. The subject should be based on the most dominant data for that page. Consequently, in case you've got a page that lists ten types of coffee cups,"coffee cups" are the likely option for the theme. But if the subject is too general then you need to work to compact it as there'll be far too many benefits in the search engine to contend with. Maybe your page lists ten types of coffee cups that all have American symbols on them. A couple of the many possible topics would then be"American coffee cups" and"patriotic coffee cups".
To ascertain if a theme may be too broad, search for the subject at a popular search engine and see how many results come up. It's typical to see as much as a few million results for almost any theme. However, one hundred thousand results could be extremely high and another theme ought to be chosen.
The name of your page means a lot.
A site should not have a loose and thoughtless title. The title ought to be clear, compact, and related directly to the main theme of the webpage. Let us examine three title examples to get a page that sells different kinds of green coffee cups.
Use the H1 tag.
On top of your page place the major theme in a H1 tag. This will help determine what the page is all about and Google will take the information enclosed in the H1 tag more seriously which will help boost the overall theme in its ranking algorithm. This ought to be at the very top of this page if possible and include only the major theme. Using our name example above, you'd add the following on top of this page: Red coffee cups
Use the written word correctly.
The most important keyword phrase (theme) must be published on your page multiple times. It has to seem natural in the flow of writing rather than just thrown on the page somewhere a couple of times. After massaging your keyword phrase to the copy, bold one example, underline 1 instance, and italicize 1 instance.
Again, basing this illustration from the one above:
Bold One Writer: My name is Joe and I sell red coffee cups.
Italicize One Instance: Our red coffee cups send straight to your front door.
Underline One Instance: Order now and get free shipping on all green coffee cups!
By doing so you will help apply the theme of the webpage and achieve better search rankings.
Establish incoming connections.
Before going any further, I suggest that you visit google.com and install the Google toolbar. This will let you see what's known as PR (page rank). Knowing a site's PR is very helpful, and essentially mandatory, for this measure. It's more important to have links now than ever. To rank high in the search engines, you must have people linking to you. Failure to obtain incoming links leads to low or non-existing rankings. Here are some methods to build up incoming links:
Submit your site to directories. Once recorded, directories, like the ODP (dmoz.org) and business.com, will increase your incoming links. When viewing a directory, check to determine if they have PR. The higher the number the better.
Buy text links.
Many sites now sell text links at diverse prices. Buying a text link can help you get traffic and will increase your incoming links. Text links have to be bought or placed only on sites that have either the same or related theme as yours. If your site is all about coffee--a link from a web site about oil changes isn't going to help you much--and may actually harm your site ranks in the future.
Find out who's linking to top rated websites beneath your keyword phrase (theme) and try to get listed on them. The idea here is not to reinvent the wheel, instead do what works. To learn who's linking to top sites, visit Google and type the following text in the search box:"link:site.com"--where site.com is your site URL.
Work to guarantee anchor text from incoming links contains your main theme.
When other websites link to you, attempt to make them use the keyword phrase to your page they're linking to as the anchor text. This isn't always possible and that's ok. You merely want to try to get as many links on goal as possible. Not all links will need to visit your homepage since having incoming links to a page within the site is beneficial also.
It's possible, I think, to go certifiably crazy trying to manage the all of the info out there on search engine placement. Everyday the game changes as search engines change how they rank listings. Can you do more to increase your rankings? Yes, but I have listed the more powerful products. After the above, particularly the connection steps, can help you build a strong foundation that will withstand the changesand keep you out of trouble.
Getting listed in the search engines and a few directories takes time. Changes and new listings can take weeks to a couple months to appear. The best way to get your site in a search engine is to allow the search engine find you. Don't waste your precious time trying to submit to search engines or paying somebody to do so. By accessing incoming links, the search engines will find your website and rank it accordingly.